Bianca is a media, brand strategy, marketing and communications leader. She works at the intersection of storytelling, creative content and marketing for global technology firms. Her expertise spans mainstream media, digital communications, brand and thought leadership strategy in the Asia Pacific and US markets.
Bianca is currently Chief Storyteller for global technology firm, Wipro and is based in Paris, France. She leads storytelling for the firm globally, and is responsible for driving content and creative messaging in new and innovative ways. Bianca’s unique charter is to use marketing and communications strategies innovatively to help establish Wipro as a company that is not just at the cutting edge of technology transformation, but one that is committed to sustainable and inclusive business. She leads leadership communications, thought leadership and social media marketing, and various industry memberships. Her team runs customer engagement programs and events across the US, UK, and Continental Europe. Bianca is also a member of Wipro’s Diversity Council.
Prior to Wipro, Bianca has held various marketing and communications portfolios with HCL Technologies and Weber Shandwick, and has led functions like content marketing, social media, digital campaigns, and branded content. Prior to that, she was a business news journalist for a decade, reporting and anchoring news for NDTV Television, CNBC and Reuters. Bianca is passionate about inclusion and opportunity parity. She is also involved in primary education and sits on the Advisory Board of Ek Kadam Foundation for Education & Health. Recently, the Holmes Report recognized Bianca with the “Innovator 25 Asia-Pacific 2018” award for being one of the most innovative marketing communications professionals in the region.